White Towers Paul Hirshorn Steven Izenour 9780262580519 Books lis SMP

White Towers Paul Hirshorn Steven Izenour 9780262580519 Books PDF White%20Towers%20Paul%20Hirshorn%20Steven%20Izenour%209780262580519%20Books

LGA

White%20Towers%20Paul%20Hirshorn%20Steven%20Izenour%209780262580519%20Books

PDF White Towers Paul Hirshorn Steven Izenour 9780262580519 Books LGA

Easy Learning Complete Spanish Grammar Verbs and Vocabulary 3 Books in 1 Collins Easy Learning Spanish Spanish and English Edition Collins Dictionaries 9780007299409 Books lecteur PDF HEL

Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding.

The photographs in this classic book not only trace the evolution of a restaurant chain, they record an iconography of a part of the American built environment that no longer exists. In an approach very much in the spirit of Learning from Las Vegas, by Venturi, Scott Brown, and Izenour, architects Paul Hirshorn and Steven Izenour have selected photographs taken in a variety of styles—from the stark and deadpan to family album-like snapshots. In an affectionately written introductory essay, Hirshorn and Izenour describe the identifiable and idiosyncratic commercial architectural style of the 1930s and 1940s and document the development of the White Tower buildings and their stylistic variations. Their conversations with former White Tower employees—including Charles Johnson, White Tower's architect for over forty years—are the source of many telling quotations and entertaining captions that set their analysis of the buildings within a broader story of corporate culture, mass marketing, and the rise of franchising in the twentieth century.
Paul Hirshorn, Steven Izenour,White Towers,The MIT Press,0262580519,General,Architecture,Architecture / General,Non-Fiction,UNIVERSITY PRESS

White Towers Paul Hirshorn Steven Izenour 9780262580519 Books Reviews :

Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding.

The photographs in this classic book not only trace the evolution of a restaurant chain, they record an iconography of a part of the American built environment that no longer exists. In an approach very much in the spirit of Learning from Las Vegas, by Venturi, Scott Brown, and Izenour, architects Paul Hirshorn and Steven Izenour have selected photographs taken in a variety of styles—from the stark and deadpan to family album-like snapshots. In an affectionately written introductory essay, Hirshorn and Izenour describe the identifiable and idiosyncratic commercial architectural style of the 1930s and 1940s and document the development of the White Tower buildings and their stylistic variations. Their conversations with former White Tower employees—including Charles Johnson, White Tower's architect for over forty years—are the source of many telling quotations and entertaining captions that set their analysis of the buildings within a broader story of corporate culture, mass marketing, and the rise of franchising in the twentieth century.

Paul Hirshorn, Steven Izenour,White Towers,The MIT Press,0262580519,General,Architecture,Architecture / General,Non-Fiction,UNIVERSITY PRESS

White Towers [Paul Hirshorn, Steven Izenour] on . Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower

 

Product details Paperback 200 pages Publisher The MIT Press (June 15, 1981) Language English ISBN-10 0262580519

"" [Review ]

Tags : PDF,